Typhoon Phanfone was raging on the street of Tokyo by mid-afternoon Sunday 5 October 2014. I happened to be in Japan, a country I’d been dreaming about visiting for years. Weather channels were having a ball reporting how dramatic the category 4 tropical cyclone was, causing the city to stand still and shutting down airports.
I decided to brave the storm and carry on my pilgrimage to the streets of Naka Meguro, a quiet upper middle class neighbourhood where locals parade their frocked-up dogs on Sunday afternoons. No surprise at all, those fashion-conscious, puppucino-sipping, pram-riding Japanese pooches were nowhere to been seen in this crazy weather. Feeling slightly disappointed, I was determined to make my trip worthwhile anyway. Time to hit the shops for my baby Noodle!
Thanks to my iPhone GPS, it didn’t take me long to find Snobbish Babies, a doggie fashion boutique extravaganza that also sells hooman clothing. As I walked into the store, my eyes instantly opened up as wide as could be, like a 3-year-old walking into a candy store for the first time…
I felt like I died and went to doggie fashion heaven!
Oh My Dog! The real party is happening inside this amazing dog boutique. I felt like I died and went to doggie fashion heaven!
As a pet fashion stylist, I see craziness of Japanese pet fashion on the internet all the time. Instagram accounts like @Montjiro and @Rumbetty constantly remind us that Japanese pooches rule the world of dog fashion.
A major reason I visited Japan was to see the real Japanese dog fashion scene with my own eyes. My verdict: the reality exceeded my extremely high expectations, and I ran into two Japanese supawmodels Cookie and Laki!
Cookie, the toy poodle, and Laki, the miniature dachshund are working models with actual gigs on fashion magazines. They were trying on new outfits as I walked into store. These supawmodels were really friendly in person, letting me taking endless photos as I introduced myself – the pet fashion stylist from Australia who looked a bit star-struck. In the human fashion world, I might’ve been hit with a flying phone considering I interrupted their fitting session!
Cookie’s mum has the most fashion-forward eye for her pups. Cookie totally rocked her 80s inspired ensemble made up of a grey jersey top with fuchsia stripes and Vivienne Westwood-esque red-tartan mini skirt, accessorised with a blue, red, white plaid double bow hair clip on her fuzzy rock chick long hair. She then had a costume change to orange knitted sweater with psychedelic candy trim and camel mini skirt that has a matching fanny pack.
Brother Laki looked just as stunning wearing navy jersey zip-up college sweater with ivory sleeves, complete with dark navy and white gingham pants. After saying good bye, both supawmodels left the store with everything they tried on. Now that’s I call pampered pooches.
I suddenly realised, how do Tokyo pooches survive typhoons with no doggie park play date or fashion parades for days? They go shopping for doggie couture!
I suddenly realise, how do Tokyo pooches survive typhoons with no doggie park play date or fashion parade for days? They go shopping for doggie couture! Of course that makes absolute pawfect sense.
So remember this Runway Pooches, save this idea for the rainy day, literally!
I would really love to hear about the doggie style in your city. Tell me below, what do pooches in your city wear? Have you visited a city where there are more dog fashion stores than children’s stores, or is every dog a nudist?
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Have a lovely day Runway Pooches! 🐾
The accessory section that will make the Project Runway Accessory Wall looks juvenile